Sun Devil Giving Day

Arizona State University Foundations spearheads Sun Devil Giving Day, 24-hour university wide annual day of giving during which alumni, parents, students, donors, faculty and staff champion the causes they care about at ASU. 

As the creative lead, I contributed to a detailed and automated segmented donor email journey, digital assets (graphics, videos and photos) for the #sundevilgiving social media campaign, supported the creation of videos promoting the day of giving and student/staff stories of donor impact, and created day of in person activities across 4 ASU campuses.