Operation Vaccination

 

ASU Enterprise Partners Communications and Marketing team was tasked to create ASU branding and awareness at COVID vaccination sites being run by ASURE (in partnership with AZDHS and others). ASURE is ASU's applied research and development arm, specializing in delivering programs, processes and strategies to rapidly drive ASU innovation into fully executed solutions.

Branding aimed to increase awareness of how ASU is stepping up to help the community and contribute to a sense of pride / relief / hope that the pandemic will end.

The vaccination site was located at the Phoenix Municipal Stadium. The timeline was 16 days from conception to installation. It took a team of designers, ASU print service and staff members to design, create and install the signage at the site.

I helped create and installed over 100+ plus signs that were installed at the site and also used at other ASU partnered vaccination and covid testing sites.

The efforts of ASU and statewide partners led to 1,000,000 vaccines by April of 2021.